One of the most effective ways to get your business name and brand to stand out in your industry is by attending and taking part in a trade show. In just a few days, thousands of attendees will pass through the doors of the exhibition hall, giving you thousands of opportunities to make new contacts.
Once you have registered as an exhibitor, one of the first things you need to think about is how to design an eye-catching display that will attract as much traffic to your stand as possible.
There are many elements of exhibiting worth thinking about before you even put pen to paper, including your location in the hall, shape and size of your stand, orientation and those around you. You can use all of these elements to your advantage if you know what you’re doing.
When you’ve decided on your exhibition stand designer there is often a period of design proposals / changes / new proposals / more changes etc. etc! However, this is a really important part of the process to make sure you get exactly what you need as a platform to promote your brand.
Once the design of the stand is set, it’s time to start looking at signage & graphics, furniture, lighting and all the little extras that will help you achieve you goals whether that is creating new leads, building your brand or releasing new products into the marketplace.
It is important to know what it is you are trying to achieve by exhibiting at a trade show. Each of the brand promotion scenarios above will have an optimal solution. A good exhibition stand designer will know what works and what doesn’t and should be able to advise what is best for your individual circumstance. Let them know your goals and work together to achieve them.